Force Field analysis Final production PEST analysis analyzes the external environmental factors affecting the organization.
Introduction Marketing tool has been in used by businesses as a means to acquire their competitive advantage in the industry. They use it mostly as a means to measure their capabilities and compare it to the demands given by the business environment they operate on.
This study will look into the description and implementation of the said tool. Moreover, the paper will also be using it to present the external environment affecting the operations of Starbucks HK. Company Background Starbucks is considered of the top providers of gourmet coffee all over the world.
In Hong Kong, it started serving its world-renowned beverages in This tool is used to look at the external factors that tend to influence the organization. This provides flexibility for the company such that they are able to take in hand the pressures of the external environment.
Nevertheless, it has been given a free hand in implementing business-friendly laws in the land. Moreover, the company has to similarly be compliant of any other rules and regulation imposed by the HK government.
Economic Factors Hong Kong has been considered as one of the commercial destinations in Asia. There has been a considerable flow of traffic particularly involving tourists and other travelers in Hong Kong. Travelers from the mainland have been very prevalent in the recent years in Hong Kong.
Hong Kong is categorized under far Eastern cluster. This means that the said state possess a culture that has high power standard, low uncertainty avoidance, very collective, and masculine.
Hong Kong has been indicated to have a highly masculine society. Needless to say that Hong Kong has a high level of gender differentiation present in its society. This means that wealth and power are indicators of success and influence in society.
Recent studies show that Hong Kong society has a rather collectivist culture. The study of indicated that Hong Kong has a low uncertainty avoidance in its culture. This shows that the consumers in the country tend not to plan their purchases.
Moreover, Hong Kong is said to have a strong long-term orientation. Technological Factors Majority of the consumers in Hong Kong are greatly capable of using computer-based platforms.
Some studies indicate that a considerable number of Hong Kong consumers shop online. The political and economic aspects as indicated in the earlier discussions have revealed a set of environment that will essentially encourage further investments in the country.
Moreover, the administrative region is also seen to have given companies enough leeway so as to implement a strategy for financial growth. However, Starbucks should consider the technological and cultural aspects of the administrative region closely in order to acquire a greater market share of the beverage industry.
Though they have already established a recognizable brand, competitors are always lurking around trying to dominate the market. Considering the social and cultural elements will keep the loyal customers of Starbucks within their circle.
On the other hand, exploiting the opportunities advanced by the technological aspect of the region will similarly gain the company additional customers. It shows the advantages of making such environmental study for businesses.
Moreover, it allows has presented the environmental demands on which Starbucks Hong Kong has to contend with in order to be on top form.
It has shown the importance of knowing the factors that will eventually influence the operations of the company. To illustrate, the economic factors have established the potential of the market.cruise industry through a PESTLE analysis, which analyses the political, economical, social, technological, legal and environmental external factors that influence this particular industry.
Business is considered an economic system in which goods and services are exchanged for money, on the basis of their perceived worth. City Profile - Philadelphia; Comprehensive overview of the city, PEST analysis and analysis of key industries including technology, tourism and hospitality, construction and retail Summary Philadelphia is situated in Pennsylvania State in the US.
PEST analysis of British Manufacturing multinational enterprises. The following is PEST analysis for British The manufacturing industry is badly in need of .
Free Online Library: A Review of the Construction Industry in The UK Using PEST Analysis and Michael Porters Framework. by "Business Wire"; Business, international.
Bio-pesticides are basically the environment friendly alternative to chemical pesticides for the purpose of pest anagement. The growth in the bio-pesticides market revenues has been immensely attributed to the higher sales that have taken over the past few years.
with any construction project by using “ PESTLE Technique PESTLE Analysis is an analytical tool for strategic business planning. PESTLE is a strategic framework for technology that may affect the operations of the industry and the market favorably or unfavorably.
This refers to automation, research and development and the amount of.